![]() ![]() Multiplexes originally aided in squashing the roadshow presentations, with people more frequently heading to the theater to see what is playing rather than heading to a single film. Certainly, there are people willing to miss part of a movie in order to get a refill on their popcorn or get a sudden craving for a box of Reese's Pieces, but opening a significant window to allow every person in the theater a perfect chance to possibly double down on their concession purchases could boost concession sales significantly. An intermission allows for storytelling techniques regularly offered in theatrical stage settings and not cinematic ones, breathing new life into something that any second the audience could find stale.Īs for theaters, intermissions provide an invaluable chance to do the one thing the theaters really have to do: sell more concessions. As opposed to just leaving the audience wanting more with a post-credit teaser, they would have the opportunity to build in a cliffhanger as the lead in to the intermission, giving the audience a jolt of energy to speculate about waiting for the second half. Placing a ten to fifteen minute break in the middle of your movie forces the filmmakers to adjust how and when to build to certain story elements, typically crafting a two or five act story instead of the standard three. If they were to start utilizing intermissions in their films, the Marvel formula would require being shaken up. By the end of some of these pictures, sometimes the audience can just get exhausted by the nonstop kineticism to the point of checking out of the movie. Many critics grow frustrated at what they perceive as the Marvel formula, which pretty undeniably exists. Marvel, the current leader in the clubhouse, regularly puts out films hovering around the 150-minute mark, with their most successful film, Avengers: Endgame (maybe you've heard of it), clocking in at a whopping three hours. The trouble with the studios' attempts to eventize the movie going experience is they require all the people coming to the theater to pay surcharges for these gimmicks, and while some people can cough up the extra cash to experience the film in its optimal form, many cannot, leaving them to choose either the suboptimal presentation of just wait until it gets to their homes.īlockbuster films show very little signs of curtailing their running times. Movie studios and filmmakers lean into gimmicks in order to enhance the experience, from the early 2010s 3D craze to shooting films with the IMAX format. Because of the omnipresence of streaming, in response to both people's building reluctance to head out to the cinema and the pandemic more recently, theaters have tried everything from making the seats more comfortable, offering a wider variety of food and drink options, and implementing their own subscription services to make the evening at the movies feel "worth it" for the patrons. Movie theaters have obviously been struggling with methods to entice more people to come to the theater. ![]()
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